Co-Creating Profound Payments Experiences

Tapping into what motivates consumers is critical to creating effective products. Fiserv is leveraging many different research techniques and forums, including co-creation, to ask consumers what a profound payment experience would be to them.

Co-creation starts with understanding a consumer's routine and what they are trying to accomplish versus starting with a product and having the consumer react. This Boardroom Series session discusses how Fiserv is using co-creation to crack one of the biggest payment challenges for consumers today.

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